Photos by KTRH's Nik Rajkovic
"We've had him wakeboarding, we've had Santa tuna fishing, we've had him water skiing," Daigre told KTRH News.
At a time when many Christmas displays come under attack, Daigre points out this is Santa, not baby Jesus.
"This is just meant to be fun, not religious," he says. "That's up to them to fight, it's not my battle."
Besides, he asks 'what about all those Black Friday ads?'