Just as everyone is starting to get really sick of political advertisements, Lee Brice has decided to come out with his own. In all seriousness, the ads are far from political. Brice has released his own series of humorous campaign videos, which poke fun at the stereotypical political ads, in order to persuade country fans to vote for him for New Artist of the Year at this year’s 46th Annual Country Music Awards.

Brice is determined to take home his first CMA, and his funny videos are a creative strategy that’s likely to get him some attention, especially during this time of the year.